I developed a desktop application for Windows and I’m now trying to sell it.
User feedback are excellent, I receive encouraging emails from user saying that they have been waiting a tool like this for years, but the sales remain low (less than 10 sales per day).
I have a free version for personal use only, with some limitations, and a paid version that costs $9. The differences between the two versions are explained here:
According to Google Analytics:
- 28% of the visitors download the free version (about 100 downloads per day).
- 2% of the visitors purchase the paid version (less than 10 sales per day).
I think that I need to do some advertising, but my first attempt with AdWords has been a waste of money.
I tried search ads and display ads with very limited results. For now I targeted only US.
I also tried YouTube ads with the video that you can see on the product home page. 23% of users watch the video, which seems not bad, but it don’t generate enough sales to be profitable.
What am I doing wrong?
What actions should I take to improve this?