Home / Top Ten Startups / Adaptly – Social Buying Experience for Advertisers

Adaptly – Social Buying Experience for Advertisers

Adaptly provides unique social buying experiences for advertisers seeking solutions that span the entire marketing funnel. Our success and innovation in creating strategic brand marketing solutions is built on a foundation of transparency, quality and performance. With powerful technology and social marketing expertise at our core, Adaptly excels at driving value and ROI for clients across the offline and online bridge.


The era of commodity media – where brands could only advertise across websites which conform to standardized ad formats – is coming to an end. There is a new breed of digital marketing platforms that is creating unique experiences where both brands and consumers have an opportunity to invent, create, and connect.

These are autonomous marketing platforms – independent, non-conforming, personal.

  • Commodity Media
  • Autonomous Marketing

Autonomous platforms have technology at their core. They have the ability to build distributed and scaled systems with an independent vision. They innovate. Quickly.

Autonomous platforms know their audience. They appreciate how, when, and where their users are interacting with them and support completely personalized experiences based on who those users are.

Autonomous platforms represent a massive and growing percentage of time spent on the internet, across every device. Yet, as autonomous platforms flourish, the increased fragmentation results in more complexity for marketers.

  • Siloed
  • Coordinated

Adaptly goal is to eliminate the barriers around autonomous platforms and address the challenges that their silos cause, while harnessing the uniqueness of each environment to achieve true potential for brands.

Founded in 2010 by Nikhil Sethi and Garrett Ullom, Adaptly was incubated through DreamIt Ventures and is now based in New York City. Investors include Valhalla Partners, Time Warner Investments, First Round Capital, Charles River Ventures, Lerer Ventures, kbs+p Ventures, Vivi Nevo and more. Adaptly’s clients include brands and agencies such as PepsiCo, Diageo, Showtime, Big Fuel, Kraft Foods and hundreds more. For more information, please visit www.Adaptly.com.

Check Also

Nebia half spray


Nebia leverages advances in design and thermofluids to create a better shower experience that actually saves you thousands of gallons of water a year. With those savings, Nebia pays for itself in about a year.

Leave a Top Ten Reply: